PROBLEM: With their Crafted for Home line of cafe-inspired beverages, Starbucks took a giant leap forward in making the coffees everyone loved available from the comfort of home. But one thing that got left in the past? The Starbucks Crafted for Home website. Our client tasked us with creating a more user-friendly site that was uncluttered and easy to navigate.
SOLUTION: CraftedForHome.com, a modern, easy-to-use online hub where users can learn about everything Starbucks has to offer for at-home uplifts.
Clean, modern, and organized.
We created a single-scroll site that was both visually stimulating and logically organized.
A clear first impression.
We want to make sure that users understand what the Starbucks Crafted for Home lineup is from the moment they reach the site. Our landing image and copy help get that across in no uncertain terms. This is Starbucks you enjoy at home. Simple.
Navigation meets education.
The Starbucks Crafted for Home lineup has something for everyone, but a portfolio so diverse can also cause confusion. This navigation bar helps differentiate between the offerings in clear headline and body copy, providing valuable education and context.
All the delicious details.
Users can click into a specific product within a category to get a detailed description of what to expect. We also encourage users to explore related offerings or a new category altogether at the bottom of every page. By creating clear and differentiated navigation online, users can shop more confidently in retail.